One of the key aspects of Corteiz’s rise is its strategic marketing approach, particularly the use of scarcity and hype to build demand. Corteiz clothing drops are rare and often unexpected, announced only to the most loyal followers via social media, particularly through Instagram. These drops sell out within minutes, and the limited availability of Corteiz items has led to them being highly sought after on resale platforms. This scarcity not only boosts the brand’s desirability but also creates a close-knit community of fans who take pride in owning these exclusive pieces. The feeling of being part of a small, elite group fuels the brand’s growth, making Corteiz more than just a clothing line—it’s a cultural movement.